Rad podcast chats! 

Yesterday arvo I sat down with pro surfers Taj Burrow, Jay Davies and Dino Adrian at Hotel Ravesis in Bondi Beach to introduce a brand new Western Australian beer, Honest Ale, to the East Coast of Australia. 

Honest Ale was born in the Margaret River region of Western Australia in May of 2017 and is the product of these three west oz natives in partnership with the crew at Black Brewing Co.

I actually grew up in Perth and every summer holidays we’d head down to the south coast of WA to Busselton (or Busso as the locals call it) in the Margaret River region and I have so many happy memories of that magical part of the world! 

Inspiring chats as Taj, Jay and Dino share their earliest ever childhood memories, what the Honest Ale name means and what Black Brewing Co did to bring their dreams into reality and their advice for any one of you who has a dream, but is afraid to take that first step.

Super chats, super night out with the boys in Bondi Beach. Let’s get into it!  

• Social Social Media + UX. The keys to generating content that consumers actually want to see and interact with their Mobile Newsfeed, whilst driving business and brand objectives.
• Funnel Strategy. Creating strategic content and advertising campaigns to drive results and your client’s ROI.
• The Next Wave of Brand Influencer Campaigns. Pivoting from the wanna-be Instagram model to working with and upskilling influencers to create campaigns with a measurable uplift in Sales and Return On Investment.

• Describe your favourite or one of your favourite campaigns that you’ve seen or been a part of in the digital space. What was it that you liked about it and why?
• What’s one way a creative/digital agency can do as far as ways of working to make your like easier as a Senior Business Manager at Carat?
• What brands do you think are nailing it in the digital space at the moment utilising a combination of amazing creative and the latest in advertising solutions.
• Pirates of The Caribbean: Dead Men Tell No Tales - The Ghost Ship on Sydney Harbour.
• • How did the Ghost Ship concept come about? 
  • What was one of the most unexpected elements about bringing the activation to life? 
  • How did it work?
• What are digital platform products and developments on the horizon in 2018 that excite you and that you think digital marketers should be across?
• Given that one of the imperatives as a Media Agency is demonstrating ROI to clients. What things are you looking for when working with influencers and how would you like to influence change in how these influencers are being used?

Did you ever dream of goose-stepping up the wing like the Wallabies' David Campese in the World Cup? Steaming in with bullets like Dennis Lillie against the Poms to win the Ashes? Or taking three World titles and two Commonwealth Games gold medals like Aussie netballer Liz Ellis?

Well, NSW Waratahs and Australian Wallabies rugby union prop Paddy Ryan is chasing his dreams at the level elite! This Australian rugby union footballer currently has 93 caps for the NSW Waratahs in Super Rugby and 3 caps for the Australian national rugby union team the Wallabies and in today’s cracking podcast we delve into the Paddy Ryan’s minds eye as he describes for us the experience of what it’s like to walk out for the Wallabies for the very first time, how you handle the nerves and singing the national anthem to his parents in the crowd, chest swelling with pride, his 1st ever game for the Wallabies at Stade Français Paris, winning a Super Rugby championship with the NSW Waratahs, the state of play in Australian rugby,writing articles for the Union Live app, the impending Andrew ‘Twiggy’ Forrest Indo Pacific Rugby Championship, the sense of responsibility and community that drive him forward as a player and an individual, Paddy Ryan's work with batyr, an organisation that focuses on preventative education in the area of youth mental health and much more.

Super engaging chats! This podcast episode is a must for any rugby mad NSW Waratahs, Wallabies rugby union fan or anyone who’s ever harboured a dream of representing their country at the highest level!

• The Wiggles' signature index finger-wagging move - which Wiggles came up with it and where it came from.
• Murray Cook’s musical inspirations growing up - the first vinyl record he bought, stole or burned.
• The Soul Movers soul, rock, pop and folk band - how the band came to be, what it means to him and one of the band founders, Lizzie Mack.
• What inspired Murray Cook, Anthony Field and Greg Page to form The Wiggles in 1991.
• The Wiggles song writing process and the methods behind it.
• The hardest part about leaving The Wiggles and the freedom it allowed him to further pursue his passion for guitar and music.
• An exclusive acoustic live set by The Soul Movers at the end of the podcast featuring Murray Cook and charismatic frontwoman Lizzie Mack.

• REMO General Store, the General Thinking network and the General Think Book.
  • The joys and business challenges of REMO General Store.
  • General Think Book - the fascinating journey of Remo’s life and what it is like to become an author for the first time.

• Moments of Sheer Joy - Both guests describe in detail a key moment of joy or realisation, a pinch me moments that they’ve had in their career thus far when they’ve thought to themselves “I can’t believe that this is happening right now”.
• Drive and Self-motivation - What Murray and Remo each do to motivate themselves on those down days or mornings when they just can’t be bothered.
• 2 pieces of advice that Murray Cook and Remo Giuffré would give to someone who has a dream, but is afraid to take that first step.

• Remo Giuffré (founder & director TEDxSydney) x Murray Cook (The Wiggles, The Soul Movers).
• Lizzie Mack (The Soul Movers).
• Australian comedian, podcaster and TV presenter, Wil Anderson.
• Oscar McMahon, Andy, Hanno and all of the Young Henrys crew.
• Caroline, Riggs, Atlanta and the peeps at The Unicorn Hotel.
• Tashi Dorjee from TwoSpace.
• Gaz Williams from General Assembly (and now Inspire9) from FuckUp Nights.
• Pauly B + Henry for jumping in on sound.
• Rob Marfleet for photography.